5 Hootsuite Alternatives in 2025 That Take Social Media Management to the Next Level

If you’re still using Hootsuite and wondering if it’s time to switch, you’re not alone. Over the past year, many social media managers have been searching for tools that offer simpler dashboards, better pricing, and smarter automation. While Hootsuite once led the pack, several platforms are now catching up quickly—and some are even excelling in areas where Hootsuite falls short.

If you’re tired of dealing with clunky features or paying for tools you never use, here are five Hootsuite alternatives worth trying in 2025. Each offers unique features that may align perfectly with your workflow.

The 5 Best Hootsuite Alternatives in 2025

Buffer – Still the Go-To for Simplicity

Buffer excels at one thing: making scheduling stress-free. If you want a clean interface for scheduling, editing, and analyzing posts without unnecessary features, Buffer is your best bet.

The browser extension is perfect for quickly sharing articles or creating drafts while browsing. Plus, the visual queue neatly lines up your posts across channels, offering a clear view of your content plan.

While Buffer may lack in deep listening tools, it compensates with ease of use and predictable pricing, ensuring no unexpected costs for adding profiles.

Sprout Social – Best for Teams That Need More Insight

Sprout Social targets users managing social accounts at scale. If you’re part of a team handling multiple clients or brands, Sprout’s collaboration tools shine. Tasks can be assigned, content tagged, and follow-ups managed—all within the platform.

Sprout excels in reporting, providing context beyond mere numbers. This means if engagement drops, it offers insights into the underlying reasons.

Though not the cheapest alternative, Sprout Social offers value for teams needing robust support, reliable features, and comprehensive reporting.

Later – A Visual Planner for Visual Brands

For industries like fashion, design, or travel—where visuals are key—Later is a top choice. Originally Instagram-focused, Later now supports TikTok, Facebook, Pinterest, LinkedIn, and Twitter (or its current name).

Its drag-and-drop calendar allows for easy post rearrangement and feed previews. For Instagram-centric brands, this visual planning is invaluable.

Later’s LinkedIn.bio tool turns your Instagram bio link into a mini landing page, quietly boosting traffic when used effectively.

Sendible – Built for Agencies

If you manage social media for multiple clients, Sendible is designed for you. Each client gets their dashboard, preventing those nightmare moments of posting to the wrong account.

The easy-to-use content calendar and built-in image editor streamline post editing. Approval workflows allow clients to review content before it goes live.

Sendible’s smart inbox consolidates messages from all channels, ensuring you never miss a comment or DM—a crucial feature for managing multiple accounts.

Zoho Social – A Budget-Friendly Choice That Doesn’t Cut Corners

Known for CRMs and office tools, Zoho Social competes well in social media management. It’s fully featured for its price, making it ideal for small businesses or solo marketers.

The interface is intuitive, especially for users familiar with other Zoho tools. From post-scheduling to keyword tracking, everything is where you’d expect it. Seamless integration with Zoho CRM allows tracking of social media interactions turning into leads.

Unlike most budget tools, Zoho Social offers detailed stats and custom reports, providing insights without needing a “premium” plan.

Final Thoughts

Switching tools can be daunting, especially if you’re accustomed to a specific layout or workflow. But sometimes, sticking with what’s familiar means settling for unneeded features—or missing out on beneficial ones. Fortunately, each option listed here offers a free trial or demo, allowing you to explore before committing. You don’t need to overhaul your process overnight—just choose the tool that complements your work style and go from there.

While Hootsuite may still suit some, in 2025, it’s no longer the only viable choice. These five alternatives demonstrate that social media management can be uncomplicated and cost-effective.