Kajabi vs. Teachable: Which Online Course Platform Should You Use? [2025]

Choosing the right online course platform can be challenging, especially with so many options available. Two of the most popular platforms for designing and marketing courses are Kajabi and Teachable. While both serve different purposes, they offer unique features that enable course creators to thrive. Teachable is often praised for its simplicity and is an excellent starting point for beginners.

Kajabi, on the other hand, is a powerhouse equipped with advanced marketing and automation tools , making it ideal for businesses looking to scale. In this article, we will explore the features, ease of use, pricing, and more, helping you decide which platform best suits your needs. Understanding these key differences will allow you to choose the right fit for your online courses , whether you’re just starting out or looking to expand.

Ease of Use: Which Platform is More Beginner-Friendly?

Simplicity is crucial when launching your first online course. Teachable is known for its user-friendliness, allowing even those who aren’t tech-savvy to navigate it easily. Its structured design guides you through the entire process, enabling you to add text courses, upload videos, and create quizzes with just a few clicks. If you’re new to course creation, Teachable is a smart choice.

In contrast, Kajabi is more advanced, offering additional features like CRM, email marketing, and website building. While these are excellent for scaling your business, they can be overwhelming at first. Kajabi’s interface is robust, but it may take some time to master. For total beginners, Teachable offers a simpler and quicker setup, but Kajabi may be worth the learning curve if you plan to grow in the future.

Course Creation Tools: What Can You Build?

Both Teachable and Kajabi provide powerful tools for course creation. Teachable allows you to upload unlimited videos and organize them into sections and lessons. It also includes materials, quizzes, PDFs, and other resources. The drip content feature is excellent for student engagement, allowing you to deliver classes over time. It’s basic yet sufficient for most course creators. Kajabi, while offering similar features, adds more.

You can create comprehensive programs, coaching tools, and even membership sites. It offers blueprints for quick course material creation and features automated triggers to unlock lessons based on user behavior or send emails. This keeps students engaged without requiring constant manual effort. Overall, Teachable provides everything you need to get started.

Website and Design: Which Looks Better?

Your course website is the first thing people see, so it should look great. Teachable offers a basic website to host your lessons, allowing you to choose fonts, modify colors, and add your logo. However, you have limited control over layout and design. If you want something simple that works right away, it’s fantastic. Kajabi, on the other hand, gives you much more design control.

You can create entire websites, not just course pages. It allows for custom sales funnels, blog posts, and landing pages. Kajabi offers elegant, modern, and mobile-friendly themes. You can customize the layout and add custom sections. If branding and design are important to your business, Kajabi stands out, making your online classroom look sleek and professional. Teachable is limited but quick and clean.

Marketing and Sales Tools: Which Platform Helps You Sell More?

Marketing is essential if you want your course business to grow. Teachable offers a few native tools for your use, allowing you to create coupons, bundles, and upsells. You can also create a basic sales page and connect to PayPal and Stripe for payments. However, Teachable lacks more advanced marketing tools, requiring third-party apps for lead tracking or email campaigns.

Kajabi, however, is built for marketers. It includes everything you need—email marketing, sales funnels, lead forms, and a CRM—all in one place. You can follow up with students, create entire campaigns, and send automated emails. It also supports customer journeys and A/B testing, allowing you to track who buys your courses and opens your emails. Kajabi is ideal if you want to handle all your marketing without relying on multiple other solutions.

Pricing and Plans: Which Platform Fits Your Budget?

Pricing is a significant factor in choosing a platform. For beginners, Teachable is more affordable, offering a free plan that lets you try the platform with limited capabilities. Its basic plan costs $39 per month, providing access to sales tools, basic support, and course materials. Growing requires premium plans with more comprehensive reports, affiliate marketing, and coaching capabilities.

Kajabi is more expensive, though it offers a 14-day free trial. It doesn’t have a free plan, with its lowest monthly package priced at $149. This includes everything—courses, email, website, and marketing tools. Higher-tier plans allow you to manage more contacts, team members, and products. If you want to start small, Teachable is fantastic. If you prefer everything in one place, Kajabi is excellent.

Integrations and Third-Party Tools

Integrations allow your course platform to interact with other products you rely on. Teachable supports a wide range of third-party apps, including Mailchimp, Zapier, Google Analytics, and more. This flexibility is particularly beneficial if you already use these tools for data tracking or email. However, for advanced features, Teachable often relies on additional programs.

You will need to manage several accounts to create a complete business system. Kajabi also supports significant integrations, including Stripe, ConvertKit, and Zapier. However, it boasts many built-in features, such as email, forms, and landing pages, requiring fewer additional tools. This simplifies managing your tech stack, as everything within one platform works together. If you prefer the freedom to pick and mix tools, Teachable offers that flexibility.

Conclusion:

Ultimately, both Kajabi and Teachable offer excellent tools for course creators, even though they cater to different needs. Teachable is a great choice for beginners, thanks to its affordability and easy-to-use interface. It offers everything you need to create and sell courses without complications. On the other hand, Kajabi is a more robust platform for those looking to scale. Its advanced marketing tools and customization options make it ideal for growing businesses. Your needs will ultimately determine the platform you choose—if you’re just starting out, Teachable is the best choice; if you’re aiming for long-term growth, Kajabi is the better option.