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The 12 Best Rank Tracker Tools in 2025

Are you looking to gain a comprehensive understanding of your website’s performance on search engine results pages (SERPs)? If so, you’re in the right place. Using a top-notch rank tracker tool can provide you with insights into your website’s position in SERPs, helping you enhance your SEO strategy. Monitoring a set of keywords allows you to analyze your ranking compared to your competitors.

To make the most of this strategy, it’s crucial to choose a rank tracker tool that’s both user-friendly and accurate. If you’re overwhelmed by the options, check out our list of the best rank tracker tools to consider in 2025. Discover their features and pick the one that suits your needs!

The 12 Best Rank Tracker Tools in 2025

Here are the 12 best rank tracker tools of 2025:

Ahrefs

Ahrefs is one of the best rank-tracking tools , offering precise and up- to-date data on keyword positions through graphs and charts. This allows you to effectively track your growth. Ahrefs can monitor your Google rankings on both desktop and mobile, segment reports by filters or page rank position, identify your pages that rank in SERPs, and compare your ranking performance to that of your competitors.

Ranktracker

Ranktracker provides a user-friendly interface and comprehensive features. It tracks your website’s ranking for specific locations, updating on local, national, and global scales. The tool helps you discover the keywords that yield the highest ranking in particular locations and allows you to compare your website’s rank on desktop and mobile against competitors. With Ranktracker, you can effectively monitor and improve your keyword positions.

Serpstat

Serpstat enables you to track the rankings of your pages and categories in search engines. It provides real-time data on keyword positions, helping you track your progress and identify patterns and trends. Serpstat also allows you to monitor your rankings across various locations and devices, offering a comprehensive view of your website’s visibility. Additionally, it includes competitor and backlink analysis features, along with notifications for ranking changes.

Wincher

Wincher offers a beginner-friendly interface and dashboard, making it easy to track and analyze your keyword positions. Its keyword rank tracker monitors the rankings of your website’s pages across multiple search engines, enabling you to evaluate your SEO performance and identify issues. Wincher provides features such as keyword suggestions, historical ranking data, and competitor analysis. The tool maintains up to two years of ranking history for added keywords.

Moz Pro

Moz Pro allows you to track your website’s keyword ranks across search engines and different geographic locations. It offers highly accurate data, enabling you to measure growth and identify areas for improvement. The tool’s tracking features include monitoring specific URLs, viewing historical data, and comparing your rankings with competitors’. Moz Pro also provides insights into search volume and the value of specific keywords.

Semrush

Semrush’s SEO position tracking tool offers accurate and timely data on keyword positions, making it easy to track your SEO performance and assess the impact of your optimization efforts. Semrush allows for restricted tracking, enabling you to monitor keyword rankings in specific regions or countries. It also provides scheduled rank checks, customizable reports, and notifications for significant rank changes.

Nozzle

Nozzle excels at converting detailed data into performance metrics. Its user- friendly dashboard and responsive reporting widgets allow real-time filtering and modification of ranking metrics. The tool displays data on saved keyword groups, PPC values, and more as graphs or tables, providing valuable insights.

Advanced Web Ranking

Advanced Web Ranking’s standout feature is its keyword ranking reports. The interface is highly responsive, with a powerful yet intuitive design. The tool offers clean data visualizations for traffic, click share, CPC estimates, pixel position, and estimated visits. It also provides trend monitoring, allowing you to examine changes in patterns and trends in depth. The tool enables you to create reports and PDFs and authorize Google Drive permissions.

Mangools

Mangools offers five high-function tools, including KWFinder for keyword research, SERPWatcher for rank tracking, SERPChecker for SERP competitor analysis, SiteProfiler for website analysis, and LinkMiner for backlink research. The features are organized into separate tools with their dashboards, making navigation simple. SERPWatcher’s data visualizations offer white-label functionality.

SE Ranking

SE Ranking features an agency catalogue where firms can present their services to potential clients. It also includes a lead generator tool to set up a website audit widget for capturing customers. The tool allows you to customize reports with your agency’s branding and offers competitor analysis, keyword monitoring, and a marketing plan generator.

RankRanger

RankRanger is an SEO platform with a robust rank-tracking interface and a comprehensive collection of SEO tools. It allows you to monitor your website’s keyword rankings across various search engines, including Bing, Google, and Baidu, on both mobile and desktop. The tool analyzes your competitors in the SERPs, identifies the keywords they use, and compares the relationship between your clicks and rankings.

SEO Tester Online

SEO Tester Online offers unique tools, including SEO Checker, which provides detailed reports on technical issues and a useful SERP preview function. Another tool, SEO Spider, uses progressive crawling to analyze results by key performance metrics, such as sites with meta descriptions below a certain character count. SERP Checker 360° shows competitors outperforming your pages for target keywords.

Conclusion

With numerous rank tracker tools available, you can choose one that meets your specific needs. Ahrefs provides visually appealing data in charts and graphs, ideal for visual learners. Serpstat helps analyze trends and patterns in rankings. Moz Pro allows you to view historical data and compare your progress with competitors. Semrush offers rank checks and reports on significant ranking changes. Advanced Web Ranking excels in reporting, allowing integration with other tools for comprehensive ranking data analysis. Explore these tools and others to stay ahead in your SEO game!