As we approach 2025, two marketing platforms stand out: Mailchimp and HubSpot. Both are excellent choices for companies aiming to expand online, offering tools to track performance, automate tasks, and enhance email campaigns. However, their focus differs. HubSpot is an all-in-one platform encompassing marketing, sales, and customer service, making it ideal for businesses seeking comprehensive solutions.
Mailchimp started as an email tool, but it has evolved into a more versatile platform. Your goals and budget will ultimately determine the best tool for you. Are you a small business with basic needs, or do you require advanced capabilities to scale your operations? In this article, we’ll compare HubSpot and Mailchimp. We’ll guide you in selecting the best tool for your company in 2025 by examining pricing, ease of use, and customer service.
Choosing between HubSpot and Mailchimp can be challenging, as both offer unique tools for businesses to grow online in 2025.
HubSpot provides an all-encompassing marketing solution by 2025, featuring landing pages, SEO tools, CRM, and email marketing. Advanced reporting and automation enhance performance further. HubSpot delivers a comprehensive view of the customer journey, integrating marketing, sales, and customer service to track leads from the first visit to the final sale. Mailchimp, however, prioritizes email marketing. It’s perfect for small teams with minimal needs, even though it now includes CRM and landing pages. For a comprehensive understanding and robust processes, choose HubSpot. Mailchimp is best for short email campaigns.
Mailchimp is renowned for its simple interface, making it easy to kickstart email marketing. The drag-and-drop builder is user-friendly, allowing beginners to grasp the basics quickly. HubSpot’s extensive features present a steeper learning curve. Although HubSpot offers powerful automation and workflow capabilities, mastering them requires time and effort. HubSpot provides free tools, tutorials, and guidelines to assist. If simplicity and quick results are your priorities, Mailchimp is the better choice. For those willing to invest time, HubSpot offers greater scalability, power, and flexibility for businesses.
In 2025, Mailchimp offers basic email tools, templates, and a free plan for up to 500 contacts. Its paid plans are reasonably priced, making them ideal for small businesses and startups. As your business grows, you can add more advanced tools. HubSpot also provides free CRM and email tools , but its most advanced features, like reporting and automation, are only available in subscription plans. Pricing depends on your team size and the features you need. Mailchimp is an excellent option for straightforward email marketing and budget-friendly plans. Meanwhile, HubSpot is better suited for companies seeking a comprehensive and robust platform with numerous features.
In 2025, HubSpot leads in automation and CRM capabilities, allowing you to create custom lead scoring, task, and email workflow systems. Its integrated CRM ensures seamless marketing and sales communication. HubSpot simplifies lead tracking, naturally moving them through your sales pipeline. Mailchimp’s automation system is more basic, offering pre-built workflows for abandoned cart reminders and welcome emails. While useful for email campaigns, its CRM lacks HubSpot’s depth. For businesses requiring advanced automation and detailed client tracking, HubSpot is the clear choice. Mailchimp is suitable for straightforward tasks and smaller operations.
Mailchimp excels in email design, offering a variety of stylish templates. Its drag-and-drop editor simplifies customization, making it enjoyable. The content studio houses images and files for consistent branding. In 2025, Mailchimp provides solutions for visually appealing email creation, ideal for creative teams. HubSpot also offers a simple email editor with multiple templates, enabling you to create emails with buttons, images, and blocks. HubSpot’s main advantage is its A/B testing feature, optimizing email performance. While both platforms have preview options, Mailchimp is the preferred choice for a fun and visually engaging experience.
In 2025, HubSpot stands out for its exceptional customer service. Paid users receive phone, email, and live chat support, along with access to a helpful community forum and extensive knowledge base. HubSpot also offers free online tools and training to maximize platform use. Mailchimp, on the other hand, provides article-based support for free users, while paid customers receive email and chat support. Mailchimp’s support team is responsive but not as robust in addressing complex issues. If responsive customer service and resource accessibility are top priorities, HubSpot is the best choice.
Choosing the right marketing tool for your business by 2025 is crucial. Both HubSpot and Mailchimp are among the top tools available, each with unique features. HubSpot offers a one-stop solution for businesses needing a comprehensive approach to marketing, sales, and customer service. It is ideal for companies seeking advanced automation, CRM, and detailed customer tracking, allowing businesses to nurture leads from initial contact to final sale.
In contrast, Mailchimp is an affordable and user-friendly option. Initially an email marketing tool , it now provides CRM and landing pages. With lower demands, Mailchimp is more cost-effective and simpler. Although HubSpot offers a more robust and scalable platform, Mailchimp is ideal for those focusing primarily on email campaigns. Before selecting the tool that best suits your business in 2025, consider your needs, goals, and budget.
Your company’s needs will determine whether you choose HubSpot or Mailchimp. HubSpot is ideal for businesses seeking a complete platform, including marketing, sales, and customer service tools. It is perfect for growing businesses, offering excellent automation and CRM integration. Mailchimp is better suited for small businesses focusing on email marketing. It is scalable, cost-effective, and user-friendly for simpler campaigns. If you want a comprehensive solution, HubSpot is the ideal choice. If your primary focus is on basic email marketing, Mailchimp will meet your needs. Consider your budget, team size, and business objectives before making a decision.
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