The 9 Best ActiveCampaign Alternatives in 2025: Smarter Email and Automation Tools

Email marketing tools have evolved significantly. While ActiveCampaign has been a standout with its automation features and CRM tools, changing business needs often demand more flexibility, better pricing, or enhanced support. If you’re exploring options that can perform the same tasks—or even surpass them—this list is for you.

The 9 Best ActiveCampaign Alternatives in 2025

MailerLite

MailerLite is a favorite for those seeking a straightforward yet reliable email marketing tool. It offers a clean editor, easy campaign setup, and automation without a steep learning curve. For small businesses or solo users, MailerLite is an effective solution without unnecessary complexity.

GetResponse

GetResponse combines email marketing with additional tools like webinars, landing pages, and an AI campaign builder. If you’re looking for an all-in-one system without needing separate platforms for each part of your funnel, this is worth testing. The interface is user-friendly, and the automation flows are intuitive.

ConvertKit

ConvertKit is beloved by creators for its focus on newsletters, community building, and digital product sales. It avoids bloated features, offering simple, targeted email tools and an easy way to tag and segment subscribers based on behavior. It’s streamlined yet powerful.

Moosend

Moosend may not be as well-known, but its features are comprehensive. It includes a drag-and-drop email builder, automation templates, and often more affordable pricing than ActiveCampaign, especially as your list grows. Plus, support is accessible without being locked behind higher tiers.

Brevo (formerly Sendinblue)

Brevo is perfect for teams wanting to consolidate communications in one platform. It offers email, SMS, live chat, and WhatsApp campaigns from a single dashboard. Managing multi-channel customer communication is simplified, and the CRM tools are user-friendly.

Keap (formerly Infusionsoft)

Keap is more than just email marketing; it integrates CRM, automation, scheduling, and invoicing. It’s ideal for service-based businesses or those seeking backend control without app-hopping. There’s a learning curve, but it’s a strong contender to replace ActiveCampaign once mastered.

HubSpot

For users already utilizing HubSpot components, expanding to their email marketing tools is seamless. It integrates smoothly with sales, customer service, and analytics, offering a visually clear experience. While not the cheapest, its integration capabilities are unmatched if budget allows.

Mailchimp

Mailchimp has evolved, now providing websites, stores, and comprehensive customer journeys. For those seeking familiarity with enhanced capabilities, Mailchimp fits the bill. Its improved automation builder and pre-designed templates continue to save time.

EngageBay

EngageBay offers a balance of affordability and depth, featuring email tools, CRM, marketing automation, and customer support features. It’s particularly useful for startups requiring more than just email services at an economical price. Everything is clearly laid out, and setup is quicker than expected.

What Makes a Good Alternative?

A good ActiveCampaign alternative isn’t just about sending emails. Many users switch for a smoother interface, better pricing, or simpler automation tools. Effective alternatives handle essentials—campaigns, segmentation, automation—while adapting to your needs without unnecessary features. Tools offering intuitive navigation, fast setup, and helpful onboarding save time. Quick and effective support also enhances the transition experience.

Who These Tools Work Best For

If you’re a solo creator, ConvertKit or MailerLite might suit you. For online businesses or agencies, Keap or GetResponse offer broader toolsets. Teams managing multiple customer communication channels should consider Brevo or EngageBay.

Consider how you work: Do you prefer building detailed automation or quick triggers with easy tagging? Do you need a tool that handles everything, or do you have other solutions for landing pages and forms? Let these questions guide your choice.

What People Are Actually Saying

A ConvertKit user shared, “I finally stopped dreading email day.” A small agency that switched to GetResponse noted, “We didn’t lose a single feature, but we did cut our costs in half.” A Brevo customer mentioned, “The switch felt smoother than expected, and support was right there when we had questions.”

These testimonials highlight how transitioning can improve workflows rather than disrupt them.

Final Takeaway

ActiveCampaign remains a strong platform, but it’s not the only choice. If you seek simpler automation, a cleaner interface, or better pricing, consider alternatives that match or exceed its offerings. Experiment with a few. Launch a test campaign. Evaluate how well they fit your workflow. Ultimately, the best solution adapts to your working style—not the other way around.

Some tools are lean and user-friendly, while others are comprehensive yet cost-effective. You don’t need to compromise with bloat or high prices. These nine options provide smarter ways to manage your email and automation needs.